Marketing Plan

Every business should have a Marketing Plan. It’s essential to understand your marketing KPIs to measure the effectiveness of your marketing strategies and ensure continuous improvement.

We want to help you create a 12-month activity based Marketing Plan with clear goals and actions to generate more leads and improve customer retention. We’ll help you clarify your purpose, positioning, and unique selling point to target the right audience.

What's covered?

How to develop a marketing plan
How to refine your product and service offering
How to identify your target market
How to identify your USP (Unique Selling Point)
How to evaluate promotional opportunities
How to allocate a marketing budget against plan
How to identify result measurement key performance indicators
How to identify marketing goals

Outcomes

Review the purpose of your business
Identify your target market
Understand your unique selling point
Develop your marketing strategy
Set your marketing goals for the next 12 months
Discuss strategies to achieve your marketing goals
Plan your marketing campaigns for the next 12 months
Identify and monitor your marketing KPIs
Understand which marketing strategies are most effective for your business
Develop a template to review actual results against your targets
Achieve a better return on your marketing investment

Our goal is to provide clear direction and ensure you spend your marketing budget on the strategies that will give you the best outcomes.