Tracking your online success with Google Analytics

Online shopping and web-based sales have soared in recent times, in response to the multiple challenges faced by consumers and businesses during the ongoing global pandemic.

If your business has a great website and an ecommerce platform in place, that’s great news. But how do you track and manage the success of your online sales activity? And what are the best ways to boost your sales and improve your online conversion rates?

The answer is to dive into website analytics and the basics of Google Analytics.

Getting a handle on Google Analytics

In the digital world, your company website is your main ‘shop window’, and will be the focus of much of your sales, marketing and social media promotional activity.

If the lion’s share of your sales activity is taking place in the online space, it makes good business sense to get in control of your online success rates and performance – and that means getting your head around the basics of online analytics.

A tool like Google Analytics allows you to keep a close eye on the performance of your website, your product and service pages and your sales as a business. When a potential customer visits your site, that interaction can be measured in three key ways through your analytics:

Improving your online sales performance

You can take a dive deep into Google Analytics, or you can stay high level and get a more holistic overview of online activity and the performance of your pages – it all depends how granular you want to get, and how much time you have to drill down into the details.

The main concept is to track the important numbers and metrics over time, allowing you to refine your sales approach, or update your online content accordingly.

Some key things to monitor include:

If you’re serious about exploring your online analytics, Google Analytics Academy has courses that teach you the basics of Google Analytics to help you understand the data and how you can enhance your online presence.

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