Track and understand customers' shopping habits using cookies

You know what chocolate-chip cookies are, but what about the ‘cookies’ that websites ask you to accept and that are somehow linked to digital marketing?

HTTP cookies, to give them their full name, are small packets of information that are stored on your computer when you use a web browser. So, when you visit your favourite websites, you’ll have downloaded certain cookies onto your device.

These cookies fall into three basic categories:

What practical use do these cookies have for your business?

Tracking and understanding your customers’ shopping habits

Third party tracking cookies are the kind of cookie that we’re really interested in. When used in a smart way, they help you to greatly improve the effectiveness of your marketing.

The information collected by third-party tracking cookies can be invaluable. The more you know your customers, the better you can serve their needs, and cookies help you do this in the digital realm by collecting the most useful data about your customers and prospects.

Cookies help by:

By using tracking cookies in a smart way, you get a far clearer overview of your customers likes, dislikes and buying habits. Used wisely, they’re an incredibly useful tool for a modern business.

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